When she joined Twitter in 2010, Kimberly Manning, MD, professor of medicine and associate vice chair of Diversity, Equity, and Inclusion at Emory University in Atlanta, said she didn’t quite understand how it worked, so at first she mostly observed what others were sharing. Then, in 2018, she began sharing some of the 8-minute bite-sized teaching modules (BST Mode) she created for her students, and it helped put her work on the radar.
First came an invitation to discuss the curriculum at Johns Hopkins School of Medicine. During that talk, attendees tweeted about her talk; that led to new collaborators and later an invitation to give a lecture as a visiting professor at the University of California, San Francisco. Over the past year, Manning has focused on mission-based tweeting about topics she is passionate about, including medical education, diversity, equity, inclusion, humanism in medicine, physician–patient communication, and fighting anti-Black racism. This mission-based tweeting has led to more opportunities to speak or serve on editorial boards or in advisory roles for some of her favorite journals. Those opportunities helped raise her national reputation and helped her achieve her dream of reaching a senior rank this year.
“I firmly believe much of it had to do with mission-based tweeting,” said Manning during a panel discussion on the power of social media and other technologies at Kidney Week 2020 Reimagined. During the panel, she and other nephrologists shared how social media and other online platforms have become essential tools for networking, teaching, and medical education. In fact, panelist Aisha Shaikh, MD, chief of renal at the James J. Peters VA Medical Center in New York, cited a 2012 survey of physicians that found that 73% of them reported using social media to find medical information at least once a month, and 60% said they thought social media use improved their patient care (1).
“Nephrology has come to the forefront of this movement,” said panel co-moderator Samira Farouk, MD, MS, assistant professor of nephrology at the Icahn School of Medicine at Mount Sinai Hospital.
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Topf JM, et al. The evolution of the journal club: From Osler to Twitter. Am J Kidney Dis 2017; 69:827–836. doi: 10.1053/j.ajkd.2016.12.012
Eysenbach G. Can tweets predict citations? Metrics of social impact based on Twitter and correlation with traditional metrics of scientific impact. J Med Internet Res 2011; 13:e123. doi: 10.2196/jmir.2012