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Steve Doran

They say a brand should be revisited every 10 years. ASN last rebranded in 2008 and since then, the society has gone through drastic changes. Membership has increased by 138%. ASN added two publications (ASN Kidney News and e-newsletter In the Loop) as well as launched a new self-assessment program (KSAP). But most important, ASN not only established a foundation during that time, but also created three public-private partnerships with different government agencies. These include:

• Kidney Health Initiative (KHI) with the U.S. Food and Drug Administration.

• Nephrologists Transforming Dialysis Safety (NTDS) with the Centers for Disease