Kidney Education Website Goes “Viral,” Generating Over 60 Million Hits Worldwide

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About 15 years ago, nephrologist Sanjay Pandya, MD, noticed that his patients were facing difficulties understanding their kidney diseases, including what to eat or not eat, and what other care they needed. He thought that if there were a book that spelled everything out in a single source, it would be useful to his patients, and he could then reduce the amount of time he spent counseling about these topics.

So, in 2006, Pandya, who has a private practice in Gujarat, India, wrote a book, “Save Your Kidneys,” in his native Gujarati language. The 200-page text, given free to patients,